Getting Started: Digital Marketing & Resources

I had the fortune of presenting about the fundamentals of digital marketing to a group of eager and accomplished University of Texas student entrepreneurs behind the recently created Genesis Program. While my discussion dove into the tactical details, the presentation deck below includes a lot of the tools of the trade we discussed. Hopefully this deck and the resources below can continue to evolve and assist other entrepreneurs, business owners, eCommerce store owners, and others looking to get a leg up on digital marketing. As this is by no means a comprehensive list, feel free to send me a note with any others you may want to recommend or have added to the list.


What’s trending in digital marketing in 2016?

Docurated, a company that helps bridge the gaps between marketing and sales teams, included me in an article related to digital marketing trends in 2016. Here is the excerpt from my trend outlook, but you can read the other trends in the full article on their site by clicking here.

“One trend that is shaping digital marketing in 2016 is…”

Micro-Moments. If you’re like me, the first thing you probably do when you wake up is the same thing as the last thing you do before you fall asleep: You check your phone.

According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of… (CLICK TITLE TO READ MORE)


Do ya think I’m sexy? Do ya really need Big Data?

Let’s look at some search data before we get started:

Data is sexy. According to Google, that search phrase has approximately 51.4 million results leading with Harvard Business Review’s 2012 article “Data Scientist: The Sexiest Job of the 21st Century.”

Data is not sexy. Though it is popular, this search phrase only turns up 45.7 million results with the top hit coming from a site called KDnuggets saying “Data scientists aren’t as sexy as we thought.”

Based on these numbers, big data is sexy. It has become a term thrown around the pages of the Wall Street Journal and New York Times business sections like a sprinkling of salt on steak. It is an unavoidable tech term that now shows a reporter’s street cred. Big data has become so big that the Wikipedia page has an array of definitions. If Big data had a Tinder profile, the world would be swiping right.