tools_lifehacks

Twelve Life Hacks To Finish 2016 Strong

We’re half way through the year and I thought that it was a good time to share a few key pieces of advice I’ve accumulated through the year that will hopefully help you get through the second part of 2016 more successfully. Here are 12 of my business-related life hacks that I hope you’ll find room for in your own life: Read more →

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Internships: Learn A Little, Network A Lot

Every Summer interns take their wide eyed aspirations to places like Wall Street, Silicon Valley, Austin, and beyond. In speaking with entrepreneurs, and even after years of feedback from an old Under30CEO article (5 Business Lessons I Wish I Knew When I Graduated), a new tip has started to emerge. “I wish I would have networked more.”

Think about some of the internships you will find your way to and the people that invest in internships. You’ll have a mix of rising young superstars that may stick you on coffee duty, but will later become the managers or executives tomorrow. You may have a hustling internship at a startup that you think will never make it. Either way, the people around you have experiences and connections that you can learn from, even if you don’t think they are good to know today, everyone has something that they can share that you don’t yet know. Read more →

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What does Google and Facebook know about you? A lot!

It is no secret that our digital lives are tracked, dissected, and targeted based on where we have been, what we’ve looked at, and what we like. Facebook has made this a much more widely known fact.

Being very much aware of many of the tracking that goes on as a marketer, I was dumbfounded when recently made aware of Google’s My Activity page, then drilled down into the location timeline feature.

As you see below, it knows where I have been and when I was there. You can click on those little red buttons and it will show you which hotel you stayed in, what airport you were killing time in on a layover, but when you click in deeper, it shows you exactly what you were doing on your honeymoon as I discovered from my Greece trip with Read more →

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The Mobile World of Micro-Moments & Why You Should Care

If you’re like me, the first thing you probably do when you wake up is the same thing you do as the last thing you do before you fall asleep. You check your phone.

According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report references we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.

Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make Read more →

Zamboni-scape by Bradhoc via Flickr.

Be Like Ducky: On Pride, Passion & Zamboni’s

I’m a self-appointed “Beer League Hockey Star.” That means myself and others skate a couple times a week and take it way more seriously than our wives and significant others care for. Some of us even drag those friends and family members along to admire our out-of-shape, beer guts chase a black piece of rubber across a sheet of ice with some sticks. This isn’t just in Austin, TX, or Houghton, MI, or Middleton, WI. This is at hundreds of rinks around the country almost every night of the year. Regardless of the outcome, despite our dreams, none of us will ever play in the NHL, perhaps some beer leaguers have in their heyday, but the passion remains. Often that passion can be more about about the camaraderie and hanging out in the locker room recapping your highs and lows with cheap beer. Read more →

digimarketing

Getting Started: Digital Marketing & Resources

I had the fortune of presenting about the fundamentals of digital marketing to a group of eager and accomplished University of Texas student entrepreneurs behind the recently created Genesis Program. While my discussion dove into the tactical details, the presentation deck below includes a lot of the tools of the trade we discussed. Hopefully this deck and the resources below can continue to evolve and assist other entrepreneurs, business owners, eCommerce store owners, and others looking to get a leg up on digital marketing. As this is by no means a comprehensive list, feel free to send me a note with any others you may want to recommend or have added to the list. Read more →

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What’s trending in digital marketing in 2016?

Docurated, a company that helps bridge the gaps between marketing and sales teams, included me in an article related to digital marketing trends in 2016. Here is the excerpt from my trend outlook, but you can read the other trends in the full article on their site by clicking here.

“One trend that is shaping digital marketing in 2016 is…”

Micro-Moments. If you’re like me, the first thing you probably do when you wake up is the same thing as the last thing you do before you fall asleep: You check your phone.

According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of… (CLICK TITLE TO READ MORE) Read more →

data_analytics

Do ya think I’m sexy? Do ya really need Big Data?

Let’s look at some search data before we get started:

Data is sexy. According to Google, that search phrase has approximately 51.4 million results leading with Harvard Business Review’s 2012 article “Data Scientist: The Sexiest Job of the 21st Century.”

Data is not sexy. Though it is popular, this search phrase only turns up 45.7 million results with the top hit coming from a site called KDnuggets saying “Data scientists aren’t as sexy as we thought.”

Based on these numbers, big data is sexy. It has become a term thrown around the pages of the Wall Street Journal and New York Times business sections like a sprinkling of salt on steak. It is an unavoidable tech term that now shows a reporter’s street cred. Big data has become so big that the Wikipedia page has an array of definitions. If Big data had a Tinder profile, the world would be swiping right. Read more →