Having just returned from a beach vacation, I came back refreshed and rejuvenated, but I was not coming back as inspired as previous vacations. The books I read were fun, thoughtful, and definitely not as heavy as previous vacations, but as a big non-fiction guy, I’d rather read and learn something, then be taken away to a fantasy world consisting of character building. That said, I work with startup founders, entrepreneurs, and business owners every day that are at varying stages of their career, or have varying levels of experience. As such, I tend to go back to the same suite of books that set the foundation of my learnings, so I thought I’d share them here ahead of the holidays. For some, you won’t have time to read, for others, it is the time you finally do get to reset and relax a bit before kicking off 2017. Regardless, here is a must-read list of books for startup founders and business owners. I’ve put it in an order of progression that I feel makes the most sense for a growing entrepreneur and welcome your comments about other must read books, because I know this is only the start of an entrepreneur or startup founder’s bookshelf: Read more →
The end of the year is near and you’ve either been ready for the holidays and have been planning for this holiday season since the middle of 2015, or you just looked at revenue numbers for November and December and realized you are late to the holiday party. Don’t fret, here are a few quick and dirty marketing opportunities to get out the door quickly and close out your 2016 strong: Read more →
Every new business, whether it is eCommerce, a brick and mortar, or a new startup has an aspect of their launch that includes the “If you build it, they will come” optimism. Whatever you are selling, people will come, but in reality, there are several basics that need to be in place for you to be found first. Everywhere you look, marketers say, don’t worry, we can just drive paid traffic your way. If someone promises a guarantee like this, run the opposite direction (yes, even if they consider themselves the best marketer in Austin or Texas, or wherever). A great marketer will take inventory and ensure the fundamentals are there first. Read more →
In 2006, there were many nights spent in the library combing the internet, and other sources for my senior thesis at the University of Montana. It is now 2016, and somehow, I keep going back to that paper that I wrote, which was titled “Technology and the Future of Journalism.” There was a lot of information that I dug up that pointed to the world of media, technology, and journalism that we encounter today, whether it was the beginning stages of online subscription models for news organizations, the fall of print, or the general abundance of information, I kept seeing technology advance in the same direction I predicted. I just couldn’t keep this to myself anymore, because the more I looked back at this paper, the more I thought about what still was yet to come based on my predictions. Read more →
A few months back I wrote a blog post addressing the growing importance of Micro-Moments. (Original post here). As we all know, mobile has become a big focus for marketers and how we can best understand the omni-channel customer journey across their need-to-know moments and capitalize on them. Below is an excerpt of the article, however, you can find the… Read more →
I recently contributed an interview with LureDeals founder Britt White. You may have remembered my article in the first hours of the Pokémon Go phenomenon discussing “The Rise of the Poképreneur” and his company being one of the first to monetize. I’ve now started to build a reputation as the person that coined the term Poképreneur, so it was only fitting they wanted me to complete this interview. I caught up with the fellow Austin, TX entrepreneur for an interview I contributed to App Developer Magazine. Below is an excerpt, but the full story can be found by clicking here:
Creator of LureDeals Talks About Capitalizing on Pokémon Go Traffic Read more →
I lived in Thailand during several military coups. Two or three of those I spent time actually in Bangkok as they happened, while the other I was in Northeast Thailand. Sounds crazy, wild and scary, doesn’t it? A military coup d’etat.
It was funny though, when I was out and about, I wouldn’t see anything happening that would even make me realize there was a coup. I take that back, I ended up going out on Khao San Road with a group of work buddies, and instead of the burning tire images I saw CNN showing, which must have happened for about 5 minutes, I instead saw Thai protesters napping, or Thai Military smiling and taking pictures with tourists in front of tanks. It was far from the warnings and terror being broadcasted around the world. Read more →
As a part of Printful’s Fall fashion trends, they included my high quality hoodie Poképreneur hooded sweatshirt. Head on over to their blog here to check out the other fantastic Fall apparel ideas: http://blog.theprintful.com/how-to-transition-into-fall-apparel-5-new-product-ideas/ If you are not familiar with Printful, they provide excellent support for building and managing your own apparel line. Looking to catch your own hoodie? Click the… Read more →
The world is a vast place and even as you travel to new places, the prior locations remain an ever-changing weave of people, architecture, and visitors. I first visited Burma (Myanmar) in 2006. At that time, it was not yet fully open to tourism, with the exception of well-developed tourist tracks. While I guided a couple trips along those said tracks, I also went on a research expedition for the company I was working for to identify new opportunities for travel. Several days of boats and military surveillance up the Irrawaddy took me to the foothills of the Himalaya in the Kachin State, but I was far from welcome Read more →
It was only a matter of time before someone that was a hardcore Pokémon Go player curated a list of top resources for those looking for an edge in the game, or to brush up on their knowledge. Look no further than PokéStack, which was built by Poképreneurs Sandoche Additane and Tsolakidis Paschalis. Here are some examples of items featured: Read more →
Each day new companies are born and each day, a similar dilemma happens. How do I find my first sales? You’ve built your website, launched it, and thought it would be like the next Facebook, where magically people hear about it and the traffic pours in. Not quite. Of course, there is a friends and family email, announcements on Facebook, Twitter and maybe Instagram, but they’re also not likely your customers. I’ve compiled a few valuable tools, many even free to a point, that will help you hack your first sales as a company efficiently: Read more →
We’re half way through the year and I thought that it was a good time to share a few key pieces of advice I’ve accumulated through the year that will hopefully help you get through the second part of 2016 more successfully. Here are 12 of my business-related life hacks that I hope you’ll find room for in your own life: Read more →
What is a Poképreneur? A person that creates a business based on integrations with or capitalizing on the Pokémon Go mobile app and game. Read more →
Every Summer interns take their wide eyed aspirations to places like Wall Street, Silicon Valley, Austin, and beyond. In speaking with entrepreneurs, and even after years of feedback from an old Under30CEO article (5 Business Lessons I Wish I Knew When I Graduated), a new tip has started to emerge. “I wish I would have networked more.”
Think about some of the internships you will find your way to and the people that invest in internships. You’ll have a mix of rising young superstars that may stick you on coffee duty, but will later become the managers or executives tomorrow. You may have a hustling internship at a startup that you think will never make it. Either way, the people around you have experiences and connections that you can learn from, even if you don’t think they are good to know today, everyone has something that they can share that you don’t yet know. Read more →
It is no secret that our digital lives are tracked, dissected, and targeted based on where we have been, what we’ve looked at, and what we like. Facebook has made this a much more widely known fact.
Being very much aware of many of the tracking that goes on as a marketer, I was dumbfounded when recently made aware of Google’s My Activity page, then drilled down into the location timeline feature.
As you see below, it knows where I have been and when I was there. You can click on those little red buttons and it will show you which hotel you stayed in, what airport you were killing time in on a layover, but when you click in deeper, it shows you exactly what you were doing on your honeymoon as I discovered from my Greece trip with Read more →
If you’re like me, the first thing you probably do when you wake up is the same thing you do as the last thing you do before you fall asleep. You check your phone.
According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report references we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.
Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make Read more →
I’m a self-appointed “Beer League Hockey Star.” That means myself and others skate a couple times a week and take it way more seriously than our wives and significant others care for. Some of us even drag those friends and family members along to admire our out-of-shape, beer guts chase a black piece of rubber across a sheet of ice with some sticks. This isn’t just in Austin, TX, or Houghton, MI, or Middleton, WI. This is at hundreds of rinks around the country almost every night of the year. Regardless of the outcome, despite our dreams, none of us will ever play in the NHL, perhaps some beer leaguers have in their heyday, but the passion remains. Often that passion can be more about about the camaraderie and hanging out in the locker room recapping your highs and lows with cheap beer. Read more →
I had the fortune of presenting about the fundamentals of digital marketing to a group of eager and accomplished University of Texas student entrepreneurs behind the recently created Genesis Program. While my discussion dove into the tactical details, the presentation deck below includes a lot of the tools of the trade we discussed. Hopefully this deck and the resources below can continue to evolve and assist other entrepreneurs, business owners, eCommerce store owners, and others looking to get a leg up on digital marketing. As this is by no means a comprehensive list, feel free to send me a note with any others you may want to recommend or have added to the list. Read more →
Docurated, a company that helps bridge the gaps between marketing and sales teams, included me in an article related to digital marketing trends in 2016. Here is the excerpt from my trend outlook, but you can read the other trends in the full article on their site by clicking here.
“One trend that is shaping digital marketing in 2016 is…”
Micro-Moments. If you’re like me, the first thing you probably do when you wake up is the same thing as the last thing you do before you fall asleep: You check your phone.
According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of… (CLICK TITLE TO READ MORE) Read more →
Let’s look at some search data before we get started:
Data is sexy. According to Google, that search phrase has approximately 51.4 million results leading with Harvard Business Review’s 2012 article “Data Scientist: The Sexiest Job of the 21st Century.”
Data is not sexy. Though it is popular, this search phrase only turns up 45.7 million results with the top hit coming from a site called KDnuggets saying “Data scientists aren’t as sexy as we thought.”
Based on these numbers, big data is sexy. It has become a term thrown around the pages of the Wall Street Journal and New York Times business sections like a sprinkling of salt on steak. It is an unavoidable tech term that now shows a reporter’s street cred. Big data has become so big that the Wikipedia page has an array of definitions. If Big data had a Tinder profile, the world would be swiping right. Read more →