Jeff Bezos purchased the Washington Post a few years ago after running Amazon.com for over a decade, and it looks like he brought his propensity for software engineering to the doorstep of the newspaper company. This idea can be seen through the creation of Arc Publishing, which has bottled up the processes needed to run a newspaper organization into various software modules ready to be used to by anyone willing to pay for it. Arc Publishing offers multivariate testing to increase visits and visit duration, widgets to improve visitor engagement and monetization features for improving the company bottom line.
As someone that has been following technology and journalism for so many years, I’m excited about the above reasons and those below. I can only see this venture into Journalism by a technologist like Jeff Bezos being the first. Read more →