Category: Marketing

What does Google and Facebook know about you? A lot!

It is no secret that our digital lives are tracked, dissected, and targeted based on where we have been, what we’ve looked at, and what we like. Facebook has made this a much more widely known fact.

Being very much aware of many of the tracking that goes on as a marketer, I was dumbfounded when recently made aware of Google’s My Activity page, then drilled down into the location timeline feature.

As you see below, it knows where I have been and when I was there. You can click on those little red buttons and it will show you which hotel you stayed in, what airport you were killing time in on a layover, but when you click in deeper, it shows you exactly what you were doing on your honeymoon as I discovered from my Greece trip with Read more →

The Mobile World of Micro-Moments & Why You Should Care

If you’re like me, the first thing you probably do when you wake up is the same thing you do as the last thing you do before you fall asleep. You check your phone.

According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report references we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.

Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make Read more →

Getting Started: Digital Marketing & Resources

I had the fortune of presenting about the fundamentals of digital marketing to a group of eager and accomplished University of Texas student entrepreneurs behind the recently created Genesis Program. While my discussion dove into the tactical details, the presentation deck below includes a lot of the tools of the trade we discussed. Hopefully this deck and the resources below can continue to evolve and assist other entrepreneurs, business owners, eCommerce store owners, and others looking to get a leg up on digital marketing. As this is by no means a comprehensive list, feel free to send me a note with any others you may want to recommend or have added to the list. Read more →