Docurated, a company that helps bridge the gaps between marketing and sales teams, included me in an article related to digital marketing trends in 2016. Here is the excerpt from my trend outlook, but you can read the other trends in the full article on their site by clicking here.
“One trend that is shaping digital marketing in 2016 is…”
Micro-Moments. If you’re like me, the first thing you probably do when you wake up is the same thing as the last thing you do before you fall asleep: You check your phone.
According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report finds that we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.
Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make an Amazon purchase, look up a place near your hotel for dinner, or research a bathroom remodel on Houzz during a break in meetings. All of these moments sit at the crossroads of intent, context, and immediacy.
Marketing is no longer just getting in front of the right people; instead, it is getting in front of the right people at the right time.