Category: Austin Startups

The Mobile World of Micro-Moments & Why You Should Care

If you’re like me, the first thing you probably do when you wake up is the same thing you do as the last thing you do before you fall asleep. You check your phone.

According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report references we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.

Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make Read more →

Getting Started: Digital Marketing & Resources

I had the fortune of presenting about the fundamentals of digital marketing to a group of eager and accomplished University of Texas student entrepreneurs behind the recently created Genesis Program. While my discussion dove into the tactical details, the presentation deck below includes a lot of the tools of the trade we discussed. Hopefully this deck and the resources below can continue to evolve and assist other entrepreneurs, business owners, eCommerce store owners, and others looking to get a leg up on digital marketing. As this is by no means a comprehensive list, feel free to send me a note with any others you may want to recommend or have added to the list. Read more →

What’s trending in digital marketing in 2016?

Docurated, a company that helps bridge the gaps between marketing and sales teams, included me in an article related to digital marketing trends in 2016. Here is the excerpt from my trend outlook, but you can read the other trends in the full article on their site by clicking here.

“One trend that is shaping digital marketing in 2016 is…”

Micro-Moments. If you’re like me, the first thing you probably do when you wake up is the same thing as the last thing you do before you fall asleep: You check your phone.

According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of… (CLICK TITLE TO READ MORE) Read more →