Direct mail conjures up the ideas of an envelope filled with coupons, perhaps some real estate post cards, and a few credit card offers. You may think that most of those items you put in the trash, however, there is still a reason why so many companies still use, and succeed with direct mail.
It is estimated (see below, with the Data & Marketing Organization, or DMA, as a source), that 70-80% of all mail is opened, regardless of whether it is ‘junk mail.’ Though it can seem more costly, the response rates are approximately 2.7 times higher with direct mail compared to email. Read more →
I thought I was alone, I asked myself, “maybe had someone injected malware into my WordPress,” or I was wondering, “is my WordPress site hacked?” How can I tell? You see, I was looking at my Google Analytics code and noticed the following items on my home screen, then thought, what is wrong with my WordPress site? Read more →
A few months back I wrote a blog post addressing the growing importance of Micro-Moments. (Original post here). As we all know, mobile has become a big focus for marketers and how we can best understand the omni-channel customer journey across their need-to-know moments and capitalize on them. Below is an excerpt of the article, however, you can find the… Read more →