Direct mail conjures up the ideas of an envelope filled with coupons, perhaps some real estate post cards, and a few credit card offers. You may think that most of those items you put in the trash, however, there is still a reason why so many companies still use, and succeed with direct mail.
It is estimated (see below, with the Data & Marketing Organization, or DMA, as a source), that 70-80% of all mail is opened, regardless of whether it is ‘junk mail.’ Though it can seem more costly, the response rates are approximately 2.7 times higher with direct mail compared to email. Read more →
As 2016 comes to a close, the holidays are approaching, and New Years Eve is just around the corner. That means the annual resolutions are also being discussed, planned, and written down.
That said, this meme that dropped into a Facebook group recently caught my eye and I think it was worth sharing, because they are often the traits of successful people like Elon Musk, Steve Jobs, Walt Disney, Ted Turner and many others: Read more →
Having just returned from a beach vacation, I came back refreshed and rejuvenated, but I was not coming back as inspired as previous vacations. The books I read were fun, thoughtful, and definitely not as heavy as previous vacations, but as a big non-fiction guy, I’d rather read and learn something, then be taken away to a fantasy world consisting of character building. That said, I work with startup founders, entrepreneurs, and business owners every day that are at varying stages of their career, or have varying levels of experience. As such, I tend to go back to the same suite of books that set the foundation of my learnings, so I thought I’d share them here ahead of the holidays. For some, you won’t have time to read, for others, it is the time you finally do get to reset and relax a bit before kicking off 2017. Regardless, here is a must-read list of books for startup founders and business owners. I’ve put it in an order of progression that I feel makes the most sense for a growing entrepreneur and welcome your comments about other must read books, because I know this is only the start of an entrepreneur or startup founder’s bookshelf: Read more →
In 2006, there were many nights spent in the library combing the internet, and other sources for my senior thesis at the University of Montana. It is now 2016, and somehow, I keep going back to that paper that I wrote, which was titled “Technology and the Future of Journalism.” There was a lot of information that I dug up that pointed to the world of media, technology, and journalism that we encounter today, whether it was the beginning stages of online subscription models for news organizations, the fall of print, or the general abundance of information, I kept seeing technology advance in the same direction I predicted. I just couldn’t keep this to myself anymore, because the more I looked back at this paper, the more I thought about what still was yet to come based on my predictions. Read more →