Category: Marketing

Getting Started: Digital Marketing & Resources

I had the fortune of presenting about the fundamentals of digital marketing to a group of eager and accomplished University of Texas student entrepreneurs behind the recently created Genesis Program. While my discussion dove into the tactical details, the presentation deck below includes a lot of the tools of the trade we discussed. Hopefully this deck and the resources below can continue to evolve and assist other entrepreneurs, business owners, eCommerce store owners, and others looking to get a leg up on digital marketing. As this is by no means a comprehensive list, feel free to send me a note with any others you may want to recommend or have added to the list. Read more →