In my last post, I discussed a couple new tools to help you work on your first direct mail piece. I have seen surprisingly high returns when done correctly and with the right processes in place. As the infographic below, with independent research by the DMA exhibits, 79% of consumers act on snail mail immediately, and 51% of people prefer direct mail from local shops. When done right, direct mail is your key to profit.
If you are a small, mid-size, or even SaaS company is considering your first direct mail campaign, here are a few fundamentals to make sure you have in place before your big snail mail send goes out: Read more →
There are two things that most businesses have, but usually are in low supply. Time and money. I’m going to outline a few ideas below that will not only take a limited amount of time and money, but also the tools to help you implement them. I can help your business grow through a few simple ideas that you can start planning and actively doing today. Let’s improve your marketing on a budget with these ideas and tools: Read more →
My marketing expertise was recently tapped for a blog post on the Insureon website about email marketing for small businesses. Insureon, if you are not familiar, is a leading insurance agency for small businesses. In summary, their three key reasons for adding email marketing to your business are: Read more →
The end of the year is near and you’ve either been ready for the holidays and have been planning for this holiday season since the middle of 2015, or you just looked at revenue numbers for November and December and realized you are late to the holiday party. Don’t fret, here are a few quick and dirty marketing opportunities to get out the door quickly and close out your 2016 strong: Read more →
Every new business, whether it is eCommerce, a brick and mortar, or a new startup has an aspect of their launch that includes the “If you build it, they will come” optimism. Whatever you are selling, people will come, but in reality, there are several basics that need to be in place for you to be found first. Everywhere you look, marketers say, don’t worry, we can just drive paid traffic your way. If someone promises a guarantee like this, run the opposite direction (yes, even if they consider themselves the best marketer in Austin or Texas, or wherever). A great marketer will take inventory and ensure the fundamentals are there first. Read more →
It was only a matter of time before someone that was a hardcore Pokémon Go player curated a list of top resources for those looking for an edge in the game, or to brush up on their knowledge. Look no further than PokéStack, which was built by Poképreneurs Sandoche Additane and Tsolakidis Paschalis. Here are some examples of items featured: Read more →
Each day new companies are born and each day, a similar dilemma happens. How do I find my first sales? You’ve built your website, launched it, and thought it would be like the next Facebook, where magically people hear about it and the traffic pours in. Not quite. Of course, there is a friends and family email, announcements on Facebook, Twitter and maybe Instagram, but they’re also not likely your customers. I’ve compiled a few valuable tools, many even free to a point, that will help you hack your first sales as a company efficiently: Read more →
If you’re like me, the first thing you probably do when you wake up is the same thing you do as the last thing you do before you fall asleep. You check your phone.
According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report references we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.
Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make Read more →
Docurated, a company that helps bridge the gaps between marketing and sales teams, included me in an article related to digital marketing trends in 2016. Here is the excerpt from my trend outlook, but you can read the other trends in the full article on their site by clicking here.
“One trend that is shaping digital marketing in 2016 is…”
Micro-Moments. If you’re like me, the first thing you probably do when you wake up is the same thing as the last thing you do before you fall asleep: You check your phone.
According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of… (CLICK TITLE TO READ MORE) Read more →
Thanks to my Dibsie co-founder, I was tipped off to this set of prints by Douglas Coupland. It really brings out some thought provoking ideas about our modern, digital society. Remember when the internet was slightly unattainable? Now it seems to be a right. Read more →
Introducing the “Three Amigos” In our small, shared Entrepreneurs Roundtable Accelerator office behind a large Times Square billboard, a conversation was happening. It was based around revising the team slides within our deck for next week’s demo day. Fast forward a couple of hours when the Dibsie Google alert popped up for an article from Daily Deal Media (E-commerce… Read more →
E-commerce is still in version 1.0, but people don’t tend realize what they are looking for until it is there. Dibsie is in a good place to be the one to build it. The Economist did an interesting piece this week on the huge opportunity to innovate within the rapidly growing retail/eCommerce space. It is time to finally get it right.… Read more →