A surprise email hit my inbox today introducing the wider rollout of Google Optimize. If you haven’t been aware of this new product, which will allow for A/B testing, Multivariate testing, and redirect testing that directly sync’s up with your Google Analytics account and is as easy to integrate with your site as the Analytics tag, then you’re missing out.
While I am just getting started with Google Optimize myself, I’m already a fan of how easy it is to integrate and get started with. That said, here are a few quick ideas for getting started with your own tests on your website today. Read more →
Every once in awhile you see a little golden nugget of content and startup parody that catches your eye. I discovered Mehak Vohra’s latest release on YouTube, which is a rap video parody based on Kendrick Lamar’s “DNA” and titled, “Startups In my DNA” and features Wocki Beats under Vohra’s social pseudonym, “watthemehak”
She is also the founder of a growth hacking firm called Jamocha Media in Silicon Valley, so I gotta give her credit on this one, which I see spreading quickly across the startup ecosystem. Some of my favorite lines out of the lyrics include: Read more →
Direct mail conjures up the ideas of an envelope filled with coupons, perhaps some real estate post cards, and a few credit card offers. You may think that most of those items you put in the trash, however, there is still a reason why so many companies still use, and succeed with direct mail.
It is estimated (see below, with the Data & Marketing Organization, or DMA, as a source), that 70-80% of all mail is opened, regardless of whether it is ‘junk mail.’ Though it can seem more costly, the response rates are approximately 2.7 times higher with direct mail compared to email. Read more →
My marketing expertise was recently tapped for a blog post on the Insureon website about email marketing for small businesses. Insureon, if you are not familiar, is a leading insurance agency for small businesses. In summary, their three key reasons for adding email marketing to your business are: Read more →
As 2016 comes to a close, many are looking to 2017 for their New Year’s resolutions, and I want to not only travel more myself, but encourage and help others travel more as well.
I contributed another article to Under30Experiences, a company that specializes in travel for people ages 21-35, and it discusses how to make travel work for you, including a game to help make it happen. There are a lot of excuses about why people can’t travel, either it is too expensive, they don’t know how to plan a trip, or they don’t know where to go. Yet, they often have a sense of wanderlust when they see my travels and say, “Wow, I wish I could go there!” Read more →
I thought I was alone, I asked myself, “maybe had someone injected malware into my WordPress,” or I was wondering, “is my WordPress site hacked?” How can I tell? You see, I was looking at my Google Analytics code and noticed the following items on my home screen, then thought, what is wrong with my WordPress site? Read more →
The best salespeople understand that rejection is just a part of the game and have grown thick skin. If I went around a co-working space full of startups and accelerators, I think there are very few that would say their favorite thing is to go out and look for customers. It is the ominous fear of rejection.
In a local Austin startup group, I came across a new TedX Talk from a former Austin entrepreneur Jia Jiang that has since moved to Silicon Valley. After stumbling across a website (which has since become his own) called rejectiontherapy.com he took on a challenge to go out and get rejected. On purpose. The original challenge the previous site owner had put out was 30 days, but he decided to go for 100 and created a YouTube channel, where he actually recorded himself being rejected, and sometimes surprisingly not rejected. (That channel is here). While I could continue to summarize the Ted Talk and Jia’s awesome lessons in overcoming objection, he will entertain you much more. Read more →
Having just returned from a beach vacation, I came back refreshed and rejuvenated, but I was not coming back as inspired as previous vacations. The books I read were fun, thoughtful, and definitely not as heavy as previous vacations, but as a big non-fiction guy, I’d rather read and learn something, then be taken away to a fantasy world consisting of character building. That said, I work with startup founders, entrepreneurs, and business owners every day that are at varying stages of their career, or have varying levels of experience. As such, I tend to go back to the same suite of books that set the foundation of my learnings, so I thought I’d share them here ahead of the holidays. For some, you won’t have time to read, for others, it is the time you finally do get to reset and relax a bit before kicking off 2017. Regardless, here is a must-read list of books for startup founders and business owners. I’ve put it in an order of progression that I feel makes the most sense for a growing entrepreneur and welcome your comments about other must read books, because I know this is only the start of an entrepreneur or startup founder’s bookshelf: Read more →
The end of the year is near and you’ve either been ready for the holidays and have been planning for this holiday season since the middle of 2015, or you just looked at revenue numbers for November and December and realized you are late to the holiday party. Don’t fret, here are a few quick and dirty marketing opportunities to get out the door quickly and close out your 2016 strong: Read more →
In 2006, there were many nights spent in the library combing the internet, and other sources for my senior thesis at the University of Montana. It is now 2016, and somehow, I keep going back to that paper that I wrote, which was titled “Technology and the Future of Journalism.” There was a lot of information that I dug up that pointed to the world of media, technology, and journalism that we encounter today, whether it was the beginning stages of online subscription models for news organizations, the fall of print, or the general abundance of information, I kept seeing technology advance in the same direction I predicted. I just couldn’t keep this to myself anymore, because the more I looked back at this paper, the more I thought about what still was yet to come based on my predictions. Read more →
A few months back I wrote a blog post addressing the growing importance of Micro-Moments. (Original post here). As we all know, mobile has become a big focus for marketers and how we can best understand the omni-channel customer journey across their need-to-know moments and capitalize on them. Below is an excerpt of the article, however, you can find the… Read more →
I recently contributed an interview with LureDeals founder Britt White. You may have remembered my article in the first hours of the Pokémon Go phenomenon discussing “The Rise of the Poképreneur” and his company being one of the first to monetize. I’ve now started to build a reputation as the person that coined the term Poképreneur, so it was only fitting they wanted me to complete this interview. I caught up with the fellow Austin, TX entrepreneur for an interview I contributed to App Developer Magazine. Below is an excerpt, but the full story can be found by clicking here:
Creator of LureDeals Talks About Capitalizing on Pokémon Go Traffic Read more →
As a part of Printful’s Fall fashion trends, they included my high quality hoodie Poképreneur hooded sweatshirt. Head on over to their blog here to check out the other fantastic Fall apparel ideas: http://blog.theprintful.com/how-to-transition-into-fall-apparel-5-new-product-ideas/ If you are not familiar with Printful, they provide excellent support for building and managing your own apparel line. Looking to catch your own hoodie? Click the… Read more →
It was only a matter of time before someone that was a hardcore Pokémon Go player curated a list of top resources for those looking for an edge in the game, or to brush up on their knowledge. Look no further than PokéStack, which was built by Poképreneurs Sandoche Additane and Tsolakidis Paschalis. Here are some examples of items featured: Read more →
We’re half way through the year and I thought that it was a good time to share a few key pieces of advice I’ve accumulated through the year that will hopefully help you get through the second part of 2016 more successfully. Here are 12 of my business-related life hacks that I hope you’ll find room for in your own life: Read more →
What is a Poképreneur? A person that creates a business based on integrations with or capitalizing on the Pokémon Go mobile app and game. Read more →
If you’re like me, the first thing you probably do when you wake up is the same thing you do as the last thing you do before you fall asleep. You check your phone.
According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report references we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.
Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make Read more →
I was honored to be included in Loews Magazine’s latest issue, which featured myself, golfer Annika Sorenstam, philanthropist Adrienne Arsht, Knot Standard’s Matthew Mueller, and Loews’ own Ramel Kelly. The article was authored by luxury travel writer Damon Banks. A PDF of the article is below, or you can also view the article on the Loews Magazine website at: http://loewsmagazine.com/business-class/ I should… Read more →
Thanks to my Dibsie co-founder, I was tipped off to this set of prints by Douglas Coupland. It really brings out some thought provoking ideas about our modern, digital society. Remember when the internet was slightly unattainable? Now it seems to be a right. Read more →
Introducing the “Three Amigos” In our small, shared Entrepreneurs Roundtable Accelerator office behind a large Times Square billboard, a conversation was happening. It was based around revising the team slides within our deck for next week’s demo day. Fast forward a couple of hours when the Dibsie Google alert popped up for an article from Daily Deal Media (E-commerce… Read more →