A surprise email hit my inbox today introducing the wider rollout of Google Optimize. If you haven’t been aware of this new product, which will allow for A/B testing, Multivariate testing, and redirect testing that directly sync’s up with your Google Analytics account and is as easy to integrate with your site as the Analytics tag, then you’re missing out.
While I am just getting started with Google Optimize myself, I’m already a fan of how easy it is to integrate and get started with. That said, here are a few quick ideas for getting started with your own tests on your website today. Read more →