As someone that consults to many businesses of varying stages in their life, I am frequently asked how to get started in digital marketing and what tools to use.
Several weeks back, I had the fortune of presenting about the fundamentals of digital marketing to a group of eager and accomplished University of Texas student entrepreneurs behind the recently created Genesis Program. While my discussion dove into the how and why, the presentation deck below includes a lot of the tools of the trade we discussed.
Hopefully this deck and the resources below can continue to evolve and assist fellow entrepreneurs, business owners, eCommerce store owners, and others looking to get a leg up on digital marketing. As this is by no means a comprehensive list, feel free to send me a note with any others you may want to recommend or have added to the list.
Marketing Channels: Media Buying
Platforms
Tools
- AdRoll (retargeting)
- Google Adwords suite (SEM, retargeting, display)
- Outbrain (Content remarketing)
Marketing Channels: Content, Social Media & Influencer
Platforms
Tools
- Google Trends (Content Planning)
- Google Adwords Keyword Planner (Adwords/Content Planning)
- Help A Reporter Out – HARO (PR/Content Planning)
- Buzzsumo (Influencer & Content Planning)
- Growth Geeks (SEO, Content, Followers & More)
- Hootsuite (Social Media Management)
Marketing Channels: Email Marketing & Retention
Platforms/Email Service Providers (beginner to advanced)
- Mailchimp
- Constant Contact
- emma
- Infusionsoft
- Klaviyo
- Hubspot (Email & B2B marketing CRM)
- Sendgrid
- AuthSMTP
Tools
- Privy (Email Capture Forms)
- Justuno (Email Capture Forms)
- Unbounce (Landing Pages)
- Optimizely (A/B Testing)
- VWO – Visual Website Optimizer (A/B Testing)
- Launchrock (Quick & Dirty Pre-launch Landing Pages)
- MX Toolbox (Site Performance and Email Blacklist monitoring)
Analytics & Tracking Tools:
- Google Analytics
- KISSmetrics (Cohort & Behavior Tracking)
- Hotjar (Heatmap Behavior Tracking)
- Crazy Egg (Heatmap Behavior Tracking)
- MixPanel (Mobile Analytics)
- Effin Amazing UTM Builder (Content & Referral link tracking)
Other Great Resources for Entrepreneurs:
- Startup Class with Sam Altman (Stanford class that was open to public with leaders in VC & Startups)
- Coursera (Online Courses)
- General Assembly (both in-person and online courses):
- Skillshare (lots of classes!)
- Growth Hackers (forums and content)
- Startup Stash (free/low cost tools for early startups)
- Product Hunt (New, exciting products and launches to keep an eye on)
Feel free to suggest more additions or updates by contacting me here.
