Micro-Moments Interview in American Marketing Association Article

A few months back I wrote a blog post addressing the growing importance of Micro-Moments. (Original post here). As we all know, mobile has become a big focus for marketers and how we can best understand the omni-channel customer journey across their need-to-know moments and capitalize on them. Below is an excerpt of the article, however, you can find the link to the full article over at the American Marketing Association below.

“While opening our phone sometimes is just to kill boredom [by] browsing Facebook, a majority of these [moments] can be summarized into a few categories: I want to do something, buy something, go somewhere or know something,” says marketing consultant Scott Poniewaz, director of business development at marketing agency Hawke Media. “These are essentially moments that sit at the crossroads of content, immediacy and intent.”

READ MORE> Digital Next Practices: Micro-Moment Marketing (AMA.org)

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