In my last post, I discussed a couple new tools to help you work on your first direct mail piece. I have seen surprisingly high returns when done correctly and with the right processes in place. As the infographic below, with independent research by the DMA exhibits, 79% of consumers act on snail mail immediately, and 51% of people prefer direct mail from local shops. When done right, direct mail is your key to profit.
If you are a small, mid-size, or even SaaS company is considering your first direct mail campaign, here are a few fundamentals to make sure you have in place before your big snail mail send goes out: Read more →