Direct mail conjures up the ideas of an envelope filled with coupons, perhaps some real estate post cards, and a few credit card offers. You may think that most of those items you put in the trash, however, there is still a reason why so many companies still use, and succeed with direct mail.
It is estimated (see below, with the Data & Marketing Organization, or DMA, as a source), that 70-80% of all mail is opened, regardless of whether it is ‘junk mail.’ Though it can seem more costly, the response rates are approximately 2.7 times higher with direct mail compared to email. Read more →
