My marketing expertise was recently tapped for a blog post on the Insureon website about email marketing for small businesses. Insureon, if you are not familiar, is a leading insurance agency for small businesses. In summary, their three key reasons for adding email marketing to your business are: Read more →
The best salespeople understand that rejection is just a part of the game and have grown thick skin. If I went around a co-working space full of startups and accelerators, I think there are very few that would say their favorite thing is to go out and look for customers. It is the ominous fear of rejection.
In a local Austin startup group, I came across a new TedX Talk from a former Austin entrepreneur Jia Jiang that has since moved to Silicon Valley. After stumbling across a website (which has since become his own) called rejectiontherapy.com he took on a challenge to go out and get rejected. On purpose. The original challenge the previous site owner had put out was 30 days, but he decided to go for 100 and created a YouTube channel, where he actually recorded himself being rejected, and sometimes surprisingly not rejected. (That channel is here). While I could continue to summarize the Ted Talk and Jia’s awesome lessons in overcoming objection, he will entertain you much more. Read more →
Having just returned from a beach vacation, I came back refreshed and rejuvenated, but I was not coming back as inspired as previous vacations. The books I read were fun, thoughtful, and definitely not as heavy as previous vacations, but as a big non-fiction guy, I’d rather read and learn something, then be taken away to a fantasy world consisting of character building. That said, I work with startup founders, entrepreneurs, and business owners every day that are at varying stages of their career, or have varying levels of experience. As such, I tend to go back to the same suite of books that set the foundation of my learnings, so I thought I’d share them here ahead of the holidays. For some, you won’t have time to read, for others, it is the time you finally do get to reset and relax a bit before kicking off 2017. Regardless, here is a must-read list of books for startup founders and business owners. I’ve put it in an order of progression that I feel makes the most sense for a growing entrepreneur and welcome your comments about other must read books, because I know this is only the start of an entrepreneur or startup founder’s bookshelf: Read more →
A few months back I wrote a blog post addressing the growing importance of Micro-Moments. (Original post here). As we all know, mobile has become a big focus for marketers and how we can best understand the omni-channel customer journey across their need-to-know moments and capitalize on them. Below is an excerpt of the article, however, you can find the… Read more →
I recently contributed an interview with LureDeals founder Britt White. You may have remembered my article in the first hours of the Pokémon Go phenomenon discussing “The Rise of the Poképreneur” and his company being one of the first to monetize. I’ve now started to build a reputation as the person that coined the term Poképreneur, so it was only fitting they wanted me to complete this interview. I caught up with the fellow Austin, TX entrepreneur for an interview I contributed to App Developer Magazine. Below is an excerpt, but the full story can be found by clicking here:
Creator of LureDeals Talks About Capitalizing on Pokémon Go Traffic Read more →
As a part of Printful’s Fall fashion trends, they included my high quality hoodie Poképreneur hooded sweatshirt. Head on over to their blog here to check out the other fantastic Fall apparel ideas: http://blog.theprintful.com/how-to-transition-into-fall-apparel-5-new-product-ideas/ If you are not familiar with Printful, they provide excellent support for building and managing your own apparel line. Looking to catch your own hoodie? Click the… Read more →
Docurated, a company that helps bridge the gaps between marketing and sales teams, included me in an article related to digital marketing trends in 2016. Here is the excerpt from my trend outlook, but you can read the other trends in the full article on their site by clicking here.
“One trend that is shaping digital marketing in 2016 is…”
Micro-Moments. If you’re like me, the first thing you probably do when you wake up is the same thing as the last thing you do before you fall asleep: You check your phone.
According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of… (CLICK TITLE TO READ MORE) Read more →
Dibsie was featured on BetaBeat’s new series “The Pitch.” Make sure you check it out and be sure to check out the new Dibsie as well! Click the image to view the episode: Read more →
Check out an interview that just got published at IdeaMensch (click the image for the full article): Read more →
Thanks to the folks at Teen Business Forum, a site dedicated to young, up-and-coming entrepreneurs for reaching out to me for advice on lessons learned in entrepreneurship. Its a great resource for high school and college students to work out business ideas and also network with other teen entrepreneurs. I’ve included a screenshot below, but you can read the whole… Read more →
I was fortunate enough to be interviewed by the team at c. marchuska this past week and they featured me on their blog. I talk a bit on entrepreneurship, working on Campus Dibs, and share a bit of insight into the challenges of working on a startup. Here’s an excerpt, or just read the whole interview at the c. marchuska… Read more →