A surprise email hit my inbox today introducing the wider rollout of Google Optimize. If you haven’t been aware of this new product, which will allow for A/B testing, Multivariate testing, and redirect testing that directly sync’s up with your Google Analytics account and is as easy to integrate with your site as the Analytics tag, then you’re missing out.
While I am just getting started with Google Optimize myself, I’m already a fan of how easy it is to integrate and get started with. That said, here are a few quick ideas for getting started with your own tests on your website today. Read more →
In my last post, I discussed a couple new tools to help you work on your first direct mail piece. I have seen surprisingly high returns when done correctly and with the right processes in place. As the infographic below, with independent research by the DMA exhibits, 79% of consumers act on snail mail immediately, and 51% of people prefer direct mail from local shops. When done right, direct mail is your key to profit.
If you are a small, mid-size, or even SaaS company is considering your first direct mail campaign, here are a few fundamentals to make sure you have in place before your big snail mail send goes out: Read more →
Direct mail conjures up the ideas of an envelope filled with coupons, perhaps some real estate post cards, and a few credit card offers. You may think that most of those items you put in the trash, however, there is still a reason why so many companies still use, and succeed with direct mail.
It is estimated (see below, with the Data & Marketing Organization, or DMA, as a source), that 70-80% of all mail is opened, regardless of whether it is ‘junk mail.’ Though it can seem more costly, the response rates are approximately 2.7 times higher with direct mail compared to email. Read more →
There are two things that most businesses have, but usually are in low supply. Time and money. I’m going to outline a few ideas below that will not only take a limited amount of time and money, but also the tools to help you implement them. I can help your business grow through a few simple ideas that you can start planning and actively doing today. Let’s improve your marketing on a budget with these ideas and tools: Read more →
My marketing expertise was recently tapped for a blog post on the Insureon website about email marketing for small businesses. Insureon, if you are not familiar, is a leading insurance agency for small businesses. In summary, their three key reasons for adding email marketing to your business are: Read more →
I thought I was alone, I asked myself, “maybe had someone injected malware into my WordPress,” or I was wondering, “is my WordPress site hacked?” How can I tell? You see, I was looking at my Google Analytics code and noticed the following items on my home screen, then thought, what is wrong with my WordPress site? Read more →
As 2016 comes to a close, the holidays are approaching, and New Years Eve is just around the corner. That means the annual resolutions are also being discussed, planned, and written down.
That said, this meme that dropped into a Facebook group recently caught my eye and I think it was worth sharing, because they are often the traits of successful people like Elon Musk, Steve Jobs, Walt Disney, Ted Turner and many others: Read more →
The best salespeople understand that rejection is just a part of the game and have grown thick skin. If I went around a co-working space full of startups and accelerators, I think there are very few that would say their favorite thing is to go out and look for customers. It is the ominous fear of rejection.
In a local Austin startup group, I came across a new TedX Talk from a former Austin entrepreneur Jia Jiang that has since moved to Silicon Valley. After stumbling across a website (which has since become his own) called rejectiontherapy.com he took on a challenge to go out and get rejected. On purpose. The original challenge the previous site owner had put out was 30 days, but he decided to go for 100 and created a YouTube channel, where he actually recorded himself being rejected, and sometimes surprisingly not rejected. (That channel is here). While I could continue to summarize the Ted Talk and Jia’s awesome lessons in overcoming objection, he will entertain you much more. Read more →
Having just returned from a beach vacation, I came back refreshed and rejuvenated, but I was not coming back as inspired as previous vacations. The books I read were fun, thoughtful, and definitely not as heavy as previous vacations, but as a big non-fiction guy, I’d rather read and learn something, then be taken away to a fantasy world consisting of character building. That said, I work with startup founders, entrepreneurs, and business owners every day that are at varying stages of their career, or have varying levels of experience. As such, I tend to go back to the same suite of books that set the foundation of my learnings, so I thought I’d share them here ahead of the holidays. For some, you won’t have time to read, for others, it is the time you finally do get to reset and relax a bit before kicking off 2017. Regardless, here is a must-read list of books for startup founders and business owners. I’ve put it in an order of progression that I feel makes the most sense for a growing entrepreneur and welcome your comments about other must read books, because I know this is only the start of an entrepreneur or startup founder’s bookshelf: Read more →
The end of the year is near and you’ve either been ready for the holidays and have been planning for this holiday season since the middle of 2015, or you just looked at revenue numbers for November and December and realized you are late to the holiday party. Don’t fret, here are a few quick and dirty marketing opportunities to get out the door quickly and close out your 2016 strong: Read more →
Every new business, whether it is eCommerce, a brick and mortar, or a new startup has an aspect of their launch that includes the “If you build it, they will come” optimism. Whatever you are selling, people will come, but in reality, there are several basics that need to be in place for you to be found first. Everywhere you look, marketers say, don’t worry, we can just drive paid traffic your way. If someone promises a guarantee like this, run the opposite direction (yes, even if they consider themselves the best marketer in Austin or Texas, or wherever). A great marketer will take inventory and ensure the fundamentals are there first. Read more →
In 2006, there were many nights spent in the library combing the internet, and other sources for my senior thesis at the University of Montana. It is now 2016, and somehow, I keep going back to that paper that I wrote, which was titled “Technology and the Future of Journalism.” There was a lot of information that I dug up that pointed to the world of media, technology, and journalism that we encounter today, whether it was the beginning stages of online subscription models for news organizations, the fall of print, or the general abundance of information, I kept seeing technology advance in the same direction I predicted. I just couldn’t keep this to myself anymore, because the more I looked back at this paper, the more I thought about what still was yet to come based on my predictions. Read more →
A few months back I wrote a blog post addressing the growing importance of Micro-Moments. (Original post here). As we all know, mobile has become a big focus for marketers and how we can best understand the omni-channel customer journey across their need-to-know moments and capitalize on them. Below is an excerpt of the article, however, you can find the… Read more →
As a part of Printful’s Fall fashion trends, they included my high quality hoodie Poképreneur hooded sweatshirt. Head on over to their blog here to check out the other fantastic Fall apparel ideas: http://blog.theprintful.com/how-to-transition-into-fall-apparel-5-new-product-ideas/ If you are not familiar with Printful, they provide excellent support for building and managing your own apparel line. Looking to catch your own hoodie? Click the… Read more →
Each day new companies are born and each day, a similar dilemma happens. How do I find my first sales? You’ve built your website, launched it, and thought it would be like the next Facebook, where magically people hear about it and the traffic pours in. Not quite. Of course, there is a friends and family email, announcements on Facebook, Twitter and maybe Instagram, but they’re also not likely your customers. I’ve compiled a few valuable tools, many even free to a point, that will help you hack your first sales as a company efficiently: Read more →
We’re half way through the year and I thought that it was a good time to share a few key pieces of advice I’ve accumulated through the year that will hopefully help you get through the second part of 2016 more successfully. Here are 12 of my business-related life hacks that I hope you’ll find room for in your own life: Read more →
What is a Poképreneur? A person that creates a business based on integrations with or capitalizing on the Pokémon Go mobile app and game. Read more →
Every Summer interns take their wide eyed aspirations to places like Wall Street, Silicon Valley, Austin, and beyond. In speaking with entrepreneurs, and even after years of feedback from an old Under30CEO article (5 Business Lessons I Wish I Knew When I Graduated), a new tip has started to emerge. “I wish I would have networked more.”
Think about some of the internships you will find your way to and the people that invest in internships. You’ll have a mix of rising young superstars that may stick you on coffee duty, but will later become the managers or executives tomorrow. You may have a hustling internship at a startup that you think will never make it. Either way, the people around you have experiences and connections that you can learn from, even if you don’t think they are good to know today, everyone has something that they can share that you don’t yet know. Read more →
It is no secret that our digital lives are tracked, dissected, and targeted based on where we have been, what we’ve looked at, and what we like. Facebook has made this a much more widely known fact.
Being very much aware of many of the tracking that goes on as a marketer, I was dumbfounded when recently made aware of Google’s My Activity page, then drilled down into the location timeline feature.
As you see below, it knows where I have been and when I was there. You can click on those little red buttons and it will show you which hotel you stayed in, what airport you were killing time in on a layover, but when you click in deeper, it shows you exactly what you were doing on your honeymoon as I discovered from my Greece trip with Read more →
If you’re like me, the first thing you probably do when you wake up is the same thing you do as the last thing you do before you fall asleep. You check your phone.
According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report references we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.
Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make Read more →