Direct mail conjures up the ideas of an envelope filled with coupons, perhaps some real estate post cards, and a few credit card offers. You may think that most of those items you put in the trash, however, there is still a reason why so many companies still use, and succeed with direct mail.
It is estimated (see below, with the Data & Marketing Organization, or DMA, as a source), that 70-80% of all mail is opened, regardless of whether it is ‘junk mail.’ Though it can seem more costly, the response rates are approximately 2.7 times higher with direct mail compared to email. Read more →
I remember clearly my first day on the rope tow at the age of 13, when my parents finally succumbed to my pressure and let me go skiing. It was a beautiful day, the snow was freshly groomed corduroy and from first glide, I knew I would never want to stop. I did laps and eventually made it up the chairlift and skied almost every square inch of the 300 vertical feet of Tyrol Basin. The following year I got a season pass, and after that, quickly worked my way into a ski instructor role. Before I was 18, the age the Professional Ski Instructors of America (PSIA) requires for holding the Level II exam, I had found a way to complete and pass the Level II tests, but had to wait several months for it to be official when I finally had my birthday. Read more →